About me

Freelance web developer with over 15 years building real projects

I'm Alfonso Puig. I help businesses and freelancers grow online with fast, well-structured websites built for results. I work directly with you — no agencies, no middlemen.

Let's talk

Years of experience

in web development

Projects delivered

WordPress, Shopify & more

Articles published

on development & SEO

My approach

A website isn't a cost — it's an investment that should deliver results

Over 15 years I've seen too many projects that look good but don't work: slow, poorly ranked, hard to maintain, or simply failing to convert visitors into clients.

My approach is different. Before writing a single line of code I understand your business, your audience and your goals. Then I build on that foundation: solid technical structure, real speed, SEO from the start and design that guides users towards action.

The result is a website that doesn't just look professional — it works for you.

What I do

  • Corporate websites and landing pages with WordPress
  • Online stores with Shopify and WooCommerce
  • High-performance websites with Astro
  • Process automation and tool integration
  • Chatbots and automatic lead capture
  • Technical SEO and speed optimisation

Why choose me

What sets me apart from an agency

Direct contact

No account managers or middlemen. You talk to me from day one to delivery.

Results-focused

A website is a business tool. Every technical decision is driven by speed, SEO and conversion.

Realistic timelines

I deliver on time. If anything unexpected comes up, I'll let you know in advance and we'll find a solution together.

Clear documentation

Every project comes with a user guide, organised credentials and post-launch support.

Technical performance

All my sites score 90+ on Lighthouse. Real speed, not just theory: Core Web Vitals, caching, optimised images.

Smooth communication

I reply quickly and explain things without jargon. You'll always know where your project stands.

Career

+15 years building on the web

  1. 2019 – present

    Freelance Web Developer

    Self-employed — Valencia, Spain

    Independent web development for businesses and individuals. Specialised in WordPress, Shopify and high-performance websites. Also building automations and chatbots to optimise business processes.

  2. 2010 – 2019

    Senior WordPress Developer

    Digital Agency

    Web projects for clients in retail, hospitality and professional services. Custom plugin development, API integrations and performance optimisation.

  3. 2006 – 2010

    Web Designer & Developer

    Startup

    Early years combining design and development in a fast-paced environment that laid the technical foundations of my career.

Technologies

Tech stack

WordPress Headless WordPress Shopify WooCommerce Astro PHP JavaScript TypeScript HTML & CSS Tailwind CSS Figma Technical SEO Git AI

While I'm proficient in all these technologies, what I value most is choosing the right tool for each project — not always the newest, but the most suitable for your goals and budget.

Ready to get started?

Tell me about your project and I will prepare a no-commitment quote.

Start project
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